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Businesses that don't comply with the Americans with Disabilities Act (ADA) for their websites can face a number of costs, including fines, lawsuits, and settlements:
Fines
Federal law allows for fines of up to $75,000 for a first violation and $150,000 for subsequent violations. Some states and local governments, like California, have additional penalties. For example, California's Unruh Civil Rights Act imposes a statutory liability of up to $4,000 per incident, which is three times the actual damages.
Lawsuits
Individuals and groups can sue businesses for ADA website violations. Lawsuits can range from $5,000 to $30,000, but this amount often doesn't include legal fees. Larger companies may face settlements in the hundreds of thousands of dollars due to their ability to pay more and the greater impact their non-compliance has on people with disabilities. In 2020, US companies spent $6.625 billion on ADA settlements.